YouTube Phenomenon-Marie Digby

Cover of Rihanna's 'Umbrella...ella..ella...eh...eh'

Thomas Friedman was right; the world is indeed flat these days. It would have been an interesting debate if Chirstopher Columbus was still alive today.

Marie Digby clearly exemplifies how one can get from where one is; to where one wants to be. Marie Digby successfully kick-started her music career by broadcasting herself on YouTube, a video sharing website which allows users to upload,view and share video clips. Marie shot to fame with an acoustic cover version of Rihanna's Umbrella. Gives Rihanna a run for her money I reckon. Check out Marie Digby live this Wednesday(8th May 2008), 8pm at Highstreet, 1utama.

Updated..

On a personal note, I went for the gig and it turned out to be a huge success! Approximately, a strong crowd of 3000 turned up. Not bad for an event that relied on word-of-mouth publicity. This illustrates how viral marekting in full swing works too(USA Today 2005).

References

USA Today 2005, 'Viral Advertising Spreads Through Marketing Plans', viewed at <http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm>, on 10 June 2008.