
TheCicak.com(literally translated to mean 'The Lizard') is an example of a popular peer-reviewed social interaction blog that discusses issues affecting Malaysian youth.
Tun Dr. Mahathir Mohamad, Malaysia's ex-Prime Minister was the latest personality to jump onto the blogosphere bandwagon. His first post generated a whopping 1177 comments, and counting. Check it out for yourself at http://www.chedet.com/
On a personal note, I created a blog, *connectedthinking during my stint as a Vacation Trainee at PwC to stay connected with the other interns. It doubles as a platform for Vacation Trainees to share their random thoughts and experiences at the office.
Here's an example of a blog used as a business channel. Cuppacakes by Wondermilk was well received not only because it sold pretty little cupcakes that would make one stop and stare; it was actually interactive and the customers like the fact that they are able to engage with the owners. A successful business venture that started its humble journey from a blog. It now boasts a full-fledged cafe in Damansara Jaya. The blog was definitely a catalyst to it.

References
Berhardt, SA 1986, ‘Seeing the text’, College composition and communication, vol. 37, no. 1, pp.
66 – 78.
Cuppacakes 2008, 'The Cuppacakes Show 03', viewed on 2 May 2008, at http://cuppacakes.blogspot.com/
Mohamad, DM 2008, 'The Appointment of Judges', viewed on 6 May 2008, at http://www.chedet.com
The Cicak.com 2008, 'Tap Into The Young Minds Of Malaysians', viewed on 2 May 2008, at http://thecicak.com/
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